Food industry market data
According to our latest findings in consumer trends, our market is dominated by expectations like taste, health, convenience, indulgence and multicultural origins. Providing effective answers to these expectations is the basis of our R&D and marketing efforts.
We also keep track of changes in the retail and distribution world such as bread sales in petrol stations and convenience stores. And we pay attention to industry consolidation like the wave of merger activity in retail and supermarket chains.
New tendencies in packaging and merchandising innovation are also part of our analysis programmes.
Screening the market
Through our network of subsidiaries and partners in over 100 countries worldwide, we can identify the latest trends at a very early stage. We have frequent contact with more than 200,000 customers: artisans, supermarkets and industrial concerns. On top of this day-to-day contact, we have constructive dialogues with trade organisations and other food industry stakeholders.
Market intelligence
Market intelligence helps to line up solutions with consumer demand. By screening the market in various ways, we want to contribute to the aim we share with our customers: the development of their business.