Belcolade's renewal
Belcolade unveiled their new packages and new product names.
Belcolade is one of Puratos' most important brand. As a part of Group's CI rebuilding, Belcolade has relaunched with their new packages, product names, logos, and image colour, so that customer can understand Belcolade brand more clearly.
New product names
Belcolade products are exported from Belgium to countries all over the world. Taking this occasion to renew the product names, we use common names in the world. The new set of the names are based on French, which is on of Belgian official language, and known as "Chocolate language".
New packages
Beolcade's new packages are designed to keep the chocolate in best quality, as well as to be able to differentiate easily between the dark, milk and white chocolates by different package colours. Thanks to the functionality of the packages, the shelf life extended as much as double.
For more information, please refer to Belcolade page.