Sensory Analysis Lab
Puratos works relentlessly to provide exceptional products in terms of taste. To achieve this, we base ourselves on different taste preferences worldwide. We have created an efficient tool that helps us understand and describe how consumers evaluate food. So we learn how to better delight them.
Sensory analysis enables us to measure taste preferences in an objective and precise way, which is essential to respond to the observed market trends.
Panels of food industry professionals systematically give us an expert view on emerging taste trends. Our laboratories use these findings for the product development.